Toasted is a fictional brand of gourmet marshmallows geared toward those with a more “mature” palette, with flavors like Maple Bourbon, Guinness and Fireball. Whimsical patterns and hand lettering brings adults back to their childhood, but bright colors and sans serif fonts keeps the brand modern and sophisticated.
Featured on Packaging of the World | branding, packaging, illustration, logo design, experiential marketing, screen printing
Get Toasted [above] : An experiential marketing campaign, bringing the camping experience to cities across the country. This particular campaign passes out the Toasted s’mores kit and other various flavored marshmallows, asks recipients to make s’mores, Instagram the photo with the hashtag #GetToasted with the possibility of winning prized based on their photo.