Montmorency Tart Cherries are America’s forgotten superfruit - with more than 50 studies supporting the health benefits tart cherries have, from exercise recovery to getting a better and longer nights sleep.

The problem is that no one really thinks of tart cherries unless we’re talking about pies. Our goal with each piece of content we produce for Montmorency Tart Cherries, is to educate the consumer on the numerous health benefits these little guys have, how readily available they are in almost any grocery store and how this superfruit is grown right on American soil and supports local farmers.

The animation below was created for Montmorency Tart Cherry’s social channels, celebrating the story of Montmorency Tart Cherry’s heritage. This was one of my favorite projects to work on, from concepting the idea, designing mood boards, storyboarding, and creating the final assets.

Weber Shandwick | Creative Director: Adam Ferguson | Copywriter: Alex Drumm | Animation: Matt Culbertson

branding, art direction, icon design, social media


Montmorency Tart Cherries needed a little “life” breathed into their trade ads. Something that would visually grab the attention of ingredient decision makers, but also tell the story of America’s home-grown superfruit - including its health benefits, trending tart flavor, and availability year-round. The bold color choices, typography and photography ensure they stand out visually, while the copy communicates all points of their key messaging in a concise and clever way.

Weber Shandwick | Creative Director: Jeff Immel, Adam Ferguson | Copywriter: Alex Drumm

branding, print, layout design