Bold, clever and energetic are the words that encompass Amber Avenue’s rebrand. Since this family-run coffee roasting company spends most of its days at the local farmers’ markets in California, they needed a new color palette that would reflect their new direction as they market to cafes and store owners. The bold colors and watercolor accents highlight the care and craftsmanship that goes into each bag.

rebranding, logo design, packaging, illustration, watercolor